Practicing Your Purpose

We work in an amazing industry.  Both you and I are blessed to know that our work helps people to feel better, and in the best scenarios, reach a lifetime of wellness.  But, even though it seems evident that we will consistently and constantly be engaged in our work, as a consultant and educator in the healthcare industry for over 25 years, I have seen many instances in which people seem to lose their focus.  Even worse, lose their purpose.  Luckily, this is not a death knell to your healthcare career.  There are many ways to rediscover your purpose and fulfill your original goals of thriving in your practice, serving patients and helping them to find their pathway to health…And it all starts with you. Practices that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world.

So what is your purpose and how do you identify it?  Your purpose is found by first looking at your core values.  These values are a set of timeless guiding principles. They are central to who you are and are passionately held.

To find your core values ask yourself:

  • What core values do you personally bring to work?
  • If you were to start a new organization, what core values would you build into the new organization?


Some examples of successful core values are:

  • Passion: Love and enthusiasm for your work.
  • Affinity:  Strong devotion to patients’ needs; kindness, courtesy, and compassion.
  • Integrity and Honesty:  Adherence to truthfulness and moral and ethical principles.
  • Value and Benefit:  Giving high relative worth and importance to patient care.
  • Continual Improvement:  Always working to improve your services and yourself.
  • Proactivity:  Guiding and leading, based on needs to achieve the desired outcome.
  • Listening and Understanding:  Knowing all the facts before taking action.


Think about these and how they pertain to you, your objectives and your work. Once established, your core values will align the values of your work with your personal values.  This alignment increases potential for success in all areas of the practice.

Core Purpose

The all-encompassing motivation for your practice is the core purpose that grows from these values.  This captures the soul of the organization.  It is not only what you do, but also who you do it for, and why you do it.

Why did you become a CA? What was your objective? Why are you working at this practice? Think about the difference you and your practice are trying to make.

How do you re-identify your purpose?

  • How do you make a difference in your patients’ lives?
  • How do you compliment your team?
  • On your best day, what do you love about your job?
  • Think about your core values and your ultimate purpose.


Personal and financial success allows you to continue to do good for yourself, your family, patients and community – serving your purpose.

When you are focused on your core values, your purpose, and the difference you make, your successes will continue to grow.


Create A product first!

Create a product first please!